A success story from Kenya: Nuria bookstore is the biggest online book store in East Africa. From its headquarter in Nairobi, Abdullahi Bulle manages the distribution and customer service of Nuria. A clever customer orientated online surface makes it easy for sellers and buyers. And the big threat Amazon ist still far away. The online market can be an advantage for native companies like Nuria. We have a talk with founder Abdullahi Bulle.