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The Continuing Rise Of Kenyan Songstress Nikita Kering by Frank Njugi_ english/german
When Kenyan musician and songstress, Nikita Kering, released her project The Other Side — a 7 track extended play — on November 11, 2022 ( under Universal Music, South Africa ), the EP struck a primal chord in anyone who has had to relive struggles of trauma. At twenty years old during its release, The Other Side, was a sequel to a 2021 debut project, A side of me – another 7 track EP that had been deluged with exploration of love, relationships and all its entails. The Other Side and A side of me, established Nikita as an artist whose blueprint is using mesmerizing vocals to synthesize self– disclosure, in both romantic and relationships with oneself, as something…
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Chronicling the Kenyan Music Industry – An Interview with John Muchiri by Lorna Likiza // english_deutsch
Kenya has massive talent. The only problem is that many musicians haven’t yet mastered how to market themselves internationally. From the people I have interacted with in the UK in the music scene, Kenya is considered a very prime market for entertainment but we need to get out of our comfort zone. We need to think beyond our comfort zone which is the East African Market. We need to be more strategic. We also need to invest heavily in our music. So to be precise, the three things we need to master are Management, Marketing and Strategy which our Nigerian counterparts have long mastered.
