Kenya has massive talent. The only problem is that many musicians haven’t yet mastered how to market themselves internationally. From the people I have interacted with in the UK in the music scene, Kenya is considered a very prime market for entertainment but we need to get out of our comfort zone. We need to think beyond our comfort zone which is the East African Market. We need to be more strategic. We also need to invest heavily in our music. So to be precise, the three things we need to master are Management, Marketing and Strategy which our Nigerian counterparts have long mastered.